Nguyen Giap Hong

Platform Product Lead | AI & Super App

Summary

Platform product lead with over 8 years building consumer and platform products across e-commerce, mobility, fintech, and AI-enabled services. Built mini app platforms at Tiki and VinSmart Future, scaling to more than 50 apps, 1M MAU adoption, 200K MAU use cases, and 10B VND/month GMV. Strong in platform strategy, roadmap ownership, stakeholder alignment, AI integration, and execution from discovery to scale.

Core Skills

Product: Product Strategy, Platform Roadmap, Discovery, Product Analytics, Market Research
Leadership: Stakeholder Alignment, Cross-functional Leadership, Agile, PMO, Risk Management
Platform: Mini App Platform, Super App, DevTools, Self-Service Platform
AI: LLM Integration, MCP, Chat-based Service Flows, AI Mockup, AI Prototype
Design: User Research, User Flow, Wireframe, Prototyping, Figma
Data/Tech: SQL, Python (pandas), Statistics, HTML, CSS, JavaScript

Professional Experience

Senior Product Manager

VinSmart Future (VinGroup) Ho Chi Minh City Oct 2025 - Present
  • Owned product strategy and roadmap for the V-App platform division, aligning platform capabilities with business unit priorities, revenue growth, developer velocity, and reusable shared flows such as login, payment, and account management.
  • Delivered an end-to-end Mini App Platform from scratch in 2 months with a team of fewer than 10; platform now supports more than 25 mini apps across internal teams and business units.
  • Scaled V-App mini app use cases to 200K MAU and 10B VND/month GMV, with users averaging 2 to 3 mini apps and 3 to 4 orders/week.
  • Led discovery and delivery of the AI App Platform, shifting the super app from menu-based service navigation toward a chat-based action model where users can complete tasks, such as booking a VinFast test drive or a Vinpearl hotel, via MCP-powered service integrations.
  • Partnered with UX Lab to improve Mini App Platform experience, reusable components, and mini app user journeys.
  • Worked with Business Owners to plan VinFast O2O expansion activities across Vietnam and international markets, aligning platform capabilities with offline-to-online rollout needs.
  • Automated mini app pre-review with rule-based checks and selective AI assistance, reducing moderation staffing cost by 80%.

Senior Product Manager

ViRi Ho Chi Minh City Jul 2024 - Sep 2025
  • Led Vietnam market validation for an AI-assisted trading platform concept, integrating market research tools to support user investment decisions.
  • Identified market-fit risks before full launch and turned validation learnings into positioning and roadmap direction.

Senior Product Manager

Tasco Tech (VETC) Ho Chi Minh City Jan 2024 - Jun 2024
  • Led VETC app revamp across core user journeys, translating UX findings into updated navigation, payment, and service discovery flows.
  • Defined the mini app platform foundation for VETC, enabling scalable service integrations including Smart Parking and future mobility services.
  • Launched Smart Parking pilot in Hanoi, connecting ETC technology with app-based parking and payment flows.

Product Manager

Tiki Ho Chi Minh City Mar 2021 - Dec 2022
  • Led market research and competitor analysis to define partners, positioning, and a roadmap centered on lower mini app cost and faster partner onboarding.
  • Moved partner setup from months/year to weeks by replacing manual FE/BE/QC/BA integration support with self-service auth/payment tooling and mostly QC review.
  • Led a cross-functional team of 20 engineers, designers, and internal teams through a 6-month rollout using Scrum.
  • Built a self-service platform with templates, APIs, UI components, and guidelines, reducing partner development time from months to weeks and launching more than 50 mini apps and games in 2 years.
  • Ran 2 hackathons with a total prize pool of $100,000 and grew mini app adoption to 10% of Tiki MAU (~1M users) within 1 month.

Project Manager

Ticketbox (Tiki) Ho Chi Minh City Aug 2019 - Mar 2021
  • Established PMO and Agile delivery for Ticketbox, coaching the team on Agile practices.
  • Built the project management framework from scratch; delivered the new Ticketbox app, live streaming, and social commerce platform.
  • Improved payment success rate from 70% to more than 95% through UX/CX improvements and feedback loops.

Technical Program Manager

Wecash Ho Chi Minh City May 2018 - May 2019
  • Managed a 6-month launch program for Wecash Vietnam with teams across China, India, Indonesia, Singapore, and Vietnam.
  • Launched a localized lending MVP and led data-mining initiatives to build a credit scoring model for AI credit scoring.
  • Secured partnerships with 2+ local banks and payment providers, supporting 10,000+ low-income users and building compliance SOPs/back-office tools.

Project Manager

Silicon Straits Saigon, Naughty Vision Ho Chi Minh City Jun 2015 - May 2018
  • Defined and optimized project management, development, and quality control processes using Kanban and Waterfall.
  • Coordinated user research, user interviews, and user journey mapping for client proposals.
  • Delivered projects for Fulbright Vietnam, VietCapital, and Enterprise.vn on time and within budget.

Education & Certification

  • Bach Khoa University (HCMUT) - Bachelor of Engineering, Environmental Engineering, 2010 - 2015
  • Coursera - Google Advanced Data Analytics Certificates, 2023
  • Coursera - Fundamentals of ML & Deep Learning, 2017
  • Coursera - Structuring Machine Learning Projects, 2017